9 Must-Ask Questions when Evaluating Personalization Platforms
The Multichannel Email Marketer
The Race to Real-Time Marketing
For the fastest marketers, real time means responding to customer actions in a near instantaneous fashion. But nearly everyone agrees there’s room to speed up.
Peter Shankman [Summit 2014]
5 Ways to Personalize Email Beyond the Subject Line
The Path to Success in Email Marketing
If you’re going to succeed at email marketing, it’s time to listen to the consumer, understand where they’re coming from, and deliver on their demands. And it all boils down to one thing: relevance.
Make the Most of New Marketing Opportunities
The Customer Experience Pyramid
What Does It Mean to Be Customer Centric?
Being customer centric means looking at a customer’s lifetime value and focusing marketing efforts squarely on that real-world, high-value customer segment to drive profit.
The Truth About Responsive Design
The Marketer's Cookbook
5 Advantages of Cloud-based, Client-side Architecture for Website Optimization
8 Steps to Get Buy-in for a Website Testing Program
10 Proven Strategies for Geotargeted Marketing
7 Best Practices for Email Acquisition