Free shipping may be a point of contention for online retailers, but research indicates that it’s becoming a staple of ecommerce business. This infographic explores how free shipping stacks up against discounting, its impact on average order value and conversion, and key considerations for whether free shipping offers make sense for your business.
Who’s Your Chief Conversion Officer?
Improving your conversion rates should not be left to chance. With the help of some great data from Econsul...
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The 1st Annual Ecommerce Derby [Infographic]
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Check out this infographic to find out how personalization can drive business results.
How to Stand out from the Clutter
Check out this Monetate infographic for ideas that work.
The Total Cost of Website Testing
The near century-old financial estimate known as Total Cost of Ownership (TCO) can help determine direct and indirect costs of a purchase.
The Race to Real-Time Marketing
For the fastest marketers, real time means responding to customer actions in a near instantaneous fashion. But nearly everyone agrees there’s room to speed up.
The Path to Success in Email Marketing
If you’re going to succeed at email marketing, it’s time to listen to the consumer, understand where they’re coming from, and deliver on their demands. And it all boils down to one thing: relevance.
The Power of the Purse
Moms are in charge of spending. It’s time to put all antiquated notions of American moms aside and start looking at this rapidly growing segment as financial powerhouses.
What Does It Mean to Be Customer Centric?
Being customer centric means looking at a customer’s lifetime value and focusing marketing efforts squarely on that real-world, high-value customer segment to drive profit.
Responsive Design: The Next Great Hope or All Hype?
As mobile devices like smartphones and tablets are catching up to desktops and laptops as primary ways to access the Internet, it’s becoming clear that one size—or website—no longer fits all.
From Big Data to Big Personalization
The promise of big data: Companies can better know their customers and act on that information through personalization and segmentation.
Mass Marketing vs. Personalization
Is now the time to finally shed the one-size-fits-all marketing strategy and focus on the individual consumer? Your customer thinks so!
The Multi-Screen Integrated Customer Experience
Always-on consumers expect websites that meet their needs regardless of the devices they’re using. Otherwise, visitors will go to competitors that offer better experiences on desktops & smartphones.
The Evolution of the Search Engine
Search engines made their debut 20 years ago. Today, enterprise businesses not only rely on web search engines to get visitors to their websites, but on-site search has become a vital feature.
The Marketer’s Guide to Actionable Data
Sure, you understand the need to collect data about your customers, but are you in the best position to create experiences that boost engagement and drive revenue?
The International Conversion Mystery
It’s a global mystery: Why are international shoppers browsing and adding items to their shopping carts almost as often as their American counterparts, but not converting?
The Retailer’s Guide to Big Data
Thanks to consumers’ increasing use of mobile devices and social media, the volume and variety of data points continue to mushroom at a dizzying pace.
The Retailer’s Guide to SoLoMo
Although retail conversion rates are low for smartphone users, those statistics don’t tell the whole story, as mobile devices are heavily influencing purchase decisions in-store and online.
Replatforming: Don’t Digg Your Own Grave
Ecommerce businesses can learn a lot from the recent demise of Digg. And when you consider the amount of replatforming that is expected to occur in the near future.
Intelligent Email Marketing that Drives Conversions
Email is alive and well as a proven inbound marketing channel, and converts better than both search and social. Find out how to increase conversions from email marketing.
The Rise of Shopping APIs