What Does It Mean to Be Customer Centric?

August 22, 2013 Monetate Inc

What Does It Mean To Be Customer Centric?Championed by Dr. Peter Fader, author of Customer Centricity: Focus on the Right Customers for Strategic Advantage, being customer centric means looking at a customer’s lifetime value and focusing marketing efforts squarely on that real-world, high-value customer segment to drive profit.

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