Championed by Dr. Peter Fader, author of Customer Centricity: Focus on the Right Customers for Strategic Advantage, being customer centric means looking at a customer’s lifetime value and focusing marketing efforts squarely on that real-world, high-value customer segment to drive profit.
Most Recent Articles
The Business Case for Personalization [Infographic]
Check out this infographic to find out how personalization can drive business results.
How to Stand out from the Clutter
Check out this Monetate infographic for ideas that work.
The Total Cost of Website Testing
The near century-old financial estimate known as Total Cost of Ownership...
The Race to Real-Time Marketing
For the fastest marketers, real time means responding to customer actions in...
The Path to Success in Email Marketing
Monetate infographic about email marketing.
The Power of the Purse
Moms are in charge of spending.
Responsive Design: The Next Great Hope or All Hype?
View Monetate's Responsive Design infographic.
From Big Data to Big Personalization
Read Monetate's infographic about how you can leverage big data to create personalized online experiences.
Mass Marketing vs. Personalization
Check out Monetate's infographic about segmentation & personalization.
The Multi-Screen Integrated Customer Experience
Always-on consumers expect websites that meet their needs regardless of the...
The Evolution of the Search Engine
Search engines made their debut 20 years ago. Today, enterprise businesses...
The Marketer’s Guide to Actionable Data
Check out this Monetate infographic: the Marketer's guide to actionable data.
The International Conversion Mystery
Grab your magnifying glass for a look at the international trends impacting...
The Retailer’s Guide to Big Data
Monetate infographic: The retailer guide to big data
The Retailer’s Guide to SoLoMo
The retailer's guide to social, local & mobile. A Monetate infographic.
Replatforming: Don’t Digg Your Own Grave
Ecommerce businesses can learn a lot from the recent demise of Digg.
Intelligent Email Marketing that Drives Conversions
Email is alive and well as a proven inbound marketing channel, and converts...
The Rise of Shopping APIs
We joined up with our friends at Elastic Path to create an infographic that...
Create Merchandising Magic with Product Badges
Product badging shouldn't take a lot of time or cost a lot of money. Don't...
Maximize Online Sales with Product Recommendations